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Business Writing FUNdamentals
1. Welcome to Business Writing FUNdamentals!
Video Intro: Writing, Word Counts, and Notebooks, Oh My!
Housekeeping
If You Remember Just ONE Thing ...
Creative Warm Up: Your First Time ...
Give Yourself a Confidence Rating
Assess Yourself
Good Writing & Company Reputations
Style = Boundaries
Your Own Writing Wisdom
Sell Us YOUR Style
2. Before You Write
Video Intro: Thinking Strategically
Creative Warm-Up: Character Sketch
Make Strategic Choices
Learn from an Example
Use The Story Starter
Know Your Audience
Your Reader as Character
The Mind of Your Reader
The Way to Your Reader
Your Reader In Action
3. Finding The Words
Video Intro: Awful First Drafts
Creative Warm Up: Making Excuses
Sh*tty First Drafts
What's Your Process?
No Such Thing as Writer's Block
Banish the Blank Page
Make a Mess
Take a Break
A Useful Once-Over
4. A Critical Second Look
Video Intro: Sing the Right Tune
Creative Warm Up: What Happened?
Are You Writing Upside Down?
First, Revisit Goal & Audience
Second, Revisit Image & Essence
An Emotional Package
Third, Revisit Delivery & Calls to Action
A Re-Organized Draft
5. Editing & Revising
Video Intro: Clean-Up Mission
Creative Warm Up: Liar! Liar!
Errors = Distractions
Bad Sentences: 3 Quizzes
Quiz 1: Choose the Right Word
Quiz 2: Passive Voice
Quiz 3: Knock Out Nominalizations
Zero Errors, Few Words
Presentation is Almost Everything
Final Draft
6. Congratulations!
Video & Next Steps: You've Done It!
Share Your Feedback
BONUS! Goodies to Download
Sell Us YOUR Style
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